A blog for thoughtful readers.
An independent journal on systems, places, books, and the questions worth sitting with — long-form work for readers who would rather read for an hour than scroll for ten minutes.
Zuloma is a publication for thoughtful readers — the kind who would rather read for an hour than scroll for ten minutes. The work spans four lanes that, on a closer look, are the same lane: systems, places, books, and the questions of the moment.
It is written from inside the work, not from above it. The supply-chain essays come out of fourteen years of S&OP rollouts, demand-planning programs, and transformation post-mortems. The travel writing comes out of repeat visits and stays measured in weeks, not days. The books are read for what they change, not what they say. The essays are written when the question won't resolve in less than three thousand words.
"No listicles. No top ten anything. No words that exist only to fill sentences."
Nothing here is in a hurry. Every piece is reported, read into, and rewritten until it earns its length. If you have ever closed a tab feeling slightly worse for having opened it, Zuloma is meant to be the other thing.
The audience is practitioners — Directors and VPs of supply chain in the US, Canada, India, and the EU. People evaluating SAP IBP, o9, Kinaxis, OMP. People who have sat through enough vendor demos to know which questions to ask, and which ones never get answered.
If that sounds like you, the Sunday Dispatch is for you. One letter a week. One essay, one idea, one question worth your attention. No tracking, no clickbait, no "10 best" anything.
What I write about.
Supply chain.
Tools, planning, S&OP, transformations. SAP IBP, o9, Kinaxis, OMP — what the demos don't show.
Travel.
Slow journeys, repeat visits, second cities. Travel as a way of seeing, not consuming.
Books.
Marginalia, re-reads, the working canon. The books I argue with and keep returning to.
Essays.
The questions worth sitting with. Attention, work, AI, meaning. The slow form.
Six rules I write by.
- 01
Practitioner first, writer second.
Everything here is written from the inside — fourteen years of rollouts, change-management battles, and post-mortems. No vendor marketing, no consultancy talking points.
- 02
Earn the length.
A 4,000-word essay should be 4,000 words because it can't be 800. Every piece is reported, read into, and rewritten until it earns the time it asks for.
- 03
No filler vocabulary.
No "leverage," no "robust," no "game-changer." Words that exist only to fill sentences. The reader notices, even when they do not know why.
- 04
Two formats, one argument.
Every long essay has a short companion — ~600 words with the same argument compressed into chart, framework, and bottom line.
- 05
Pick the uncomfortable thesis.
If a piece doesn't have a thesis the reader could disagree with, it's reportage, not writing. The point isn't to be contrarian — it's to be honest.
- 06
Made slowly.
Two pieces a month, in a world that rewards twenty. The math is bad and the writing is better for it.
Say hello.
Reader notes, sharp disagreements, story tips, and corrections all welcome. I read everything. I reply to most of it, usually within a week.
contact@zuloma.com